effie> traditional trade

The manufacturer or distributor of FMCG goods in effie> can define sales plans, trading conditions, and promotional programs for effective interaction with retail chains. According to the configured business processes and routes, the work with coverage is performed: receiving orders, working with payments and receivables, working with a shelf, collecting information, photo report, stitching, inventory. Information that gets into the service: on taken orders, promo performance, the fulfillment of agreements by POS (perfect store, gold store, etc.), competitors' activities, employee discipline, payments, is converted into visualized multi-level management reports.

All photographs can be analyzed by a neural network to verify and confirm the real situation in retail chains.

The chatbot allows the manager, without installing additional applications, to receive any information about the status of agreements and representation in retail outlets and set tasks for implementation.

Thus, the manufacturer achieves the maximum level of control of the entire sales management process in the traditional retail channel. Based on the information received, the producer or distributor can make effective management decisions and manage sales in traditional trade.

The service is based on the methodology for managing processes and achieving the goals of PDCA "Plan-Do-Check-Act" - "planning-action-checking-adjustment". By organizing in effie> a full-cycle process from the creation of a sales strategy to its implementation and continuous analysis of results with the ability to quickly adjust tactical tasks, the producer is constantly improving sales management processes.