With the service effie> pharm IPLAND helps to pharmaceutic producers organize a completely closed cycle of managing the execution of its own Trade Marketing strategy in pharmacy and helps to pharmacy chain to control its internal standards.

The service is based on artificial intelligence technologies: image recognition by neural networks with the automatic interpretation of data, obtained from photos, into analytical reports.

IPLAND receives all agreed with pharmacy chain agreements of shelving and visualization and makes all necessary settings in service, including neural networks training for photo recognition.  

For each pharmacy, IPLAND provides a device (smartphone) with installed effie> service software.

With an agreed frequency, as a rule, once a week, a pharmacy representative, for example, a manager, sees agreements in the mobile application that are the subject for implementation and a photo report in the form of simple and clear steps and questions. The need for reporting is also a trigger for agreements implementation. 

Reporting on agreement takes no more than five minutes for all categories in the pharmacy.

IPLAND makes every effort to provide training, feedback, and reminders to systematically execute the described process.

Collected photographs are automatically processed by neural networks, and the data from the photographs are interpreted into complex analytics, which, first of all, is available to the pharmacy chain to understand the implementation of agreements and the display as a whole.

Working with effie> pharm (including through the use of telephones provided), the pharmacy chain has the ability to launch projects to control the internal standards of the pharmacy chain, both by the staff of pharmacies and through mobile employees, such as Regional Managers, employees of the Audit Department.