* Obligatory fields

I confirm that I am familiar with Notice on the order and procedure of personal data protection and I consent to the processing of my personal data

I am not a robot
Например: информация об удобном времени принятия звонка

effie> modern trade

Sales management in retail chains for CPG (FMCG) manufacturers and agencies
Planning and fixing a trade marketing strategy
Strategy implementation in points of sale and information collecting
Analytics based on image recognition by artificial intelligence
Our clients results:
First month sales growth
Fulfillment of the supplier-network arrangements
Product range compliance
The discipline of visiting POS
Transition to a new level of CPG sales

effie> - an IT-service for systematic brand and sales management on store shelves where the first moment of truth takes place: the buyer makes a choice and the product becomes a purchase. Its functionality allows you to manage and control the process of FMCG sales in the VIP chains.


The producer of FMCG goods in effie> can plan all agreements, strategies, and activities for interaction with retail chains.

The merchandising agency in effie> effectively manages internal processes and gains superior competitive advantages in the market on the market and provides additional values and services to clients.


The service automatically creates business processes for field employees, to organize and control implementation agreements and activities. Information that gets into the service (on the implementation of agreements and strategies, the сompetitors' actions, the employees' discipline, about sales) is transformed into visualized multi-level management reports.


All photos can be analyzed by a neural network to check and confirm the real situation on the store shelves.


The chatbot allows the manager, without installing additional applications, to receive any information about the status of agreements and representation in retail chains, set tasks for implementation.


AI Assistant automatically informs managers in case of detection of non-achievement of set goals for quick response and achievement of set plans.


Thus, the manufacturer achieves the maximum level of control over the entire process of managing sales to retail chains. Based on the received information, the producer can make effective management decisions and manage sales to national chains, organize the work of its mobile employees or employees of contractors.


The service is based on the methodology for managing processes and achieving the goals of PDCA "Plan-Do-Check-Act" - "planning-action-checking-adjustment". By organizing in effie> a full-cycle process from the creation of a marketing strategy to its implementation and continuous analysis of results with the ability to quickly adjust tactical tasks, the producer continuously improves sales management processes..

effie> is a range of services, aimed at increasing your sales, which doesn't require additional efforts on your part
More than 100 analytical dashboards and various cases are available in the service, including:
Planning and control of agreements with chain:
  • Product range compliance
  • Promo monitoring
  • Shelf facing accordance
  • Shelf share agreements accordance
  • Layout control
  • Planogramming
Management and controlling the work of teams:
  • Efficiency of route execution
  • "Picture" of visit to point of sale
  • Monitoring the execution of tasks
  • Time sheet
  • Truant report
  • Teams and employees ratings
  • Reports on the involvement supervisors and KAMs in processes and the management of the representation in POS
Controlling the situation in trading floors:
  • Shelf domination
  • Recommended POS for Store check
  • Price monitoring and comparison with competitors
  • Price changes dynamics
  • Production dates monitoring
  • Control of goods stock at the point of sale
  • Competitors promo monitoring
  • Competitors prices monitoring
  • Control of goods stock at the point of sale
Service includes:
  • Using effie> software
  • Monthly service updates based on clients feedback and product roadmap
  • Employee training: at the start and new employees who joined later
  • Multilingual 24/7 call center support
  • Unlimited consultations of Business Analysts (analysis of the problem areas and suggestions for improvement)
  • Directory administration
  • Microsoft Azure infrastructure to host the service
  • Image recognition module (optional)
Quick start without integration:
  • All coverage launch in 2 weeks
  • Additional region launch in 5 days
  • New process launch in 1 day
  • New employee training in 2 hours
Data and photo reports reliability:
  • Photo can only be made during the visit
  • Photos are watermarked: time, address
  • GPS coordinates are taken at the beginning and at the end of the visit, as well as in the background
  • Protection from Fake GPS, time and time zone shifting
  • Time tracking of all activities
Transparent budget with no hidden fees
  • No capital investment
  • No payments for service launching
  • No fees for Business Analyst consultations
  • No payments for functional improvements
  • Fixed fee for the agreed volume
  • You can cancel anytime
Analytical information accelerated the process of responding to difficulties in stores and monitoring contractual conditions with networks. We look forward to further fruitful cooperation.
Thank you for your cooperation and the provision of quality services. effie> made it possible to organize the effective work of merchandisers, facilitated the process of collecting information on market share, OOS, the presence of APS and the conduct of
Whatever happens, our applications are resolved quite quickly, and the new effie> functionality is being developed as quickly as possible. Nice to work with such a partner
Irina Kliuchnikova Regional Leader of the Merchandising Project STV
The team do everything very quickly. If we have a problem, we can write about the problem in the program itself. Within an hour, we get feedback, and we always know whether it was a problem with the program or with an employee
Evgeniy Stolyarov Head of Key Account Department Ecosoft
I would also like to note the work of IPLAND with clients. Although problems rarely occurred, all applications were carried out professionally and as promptly as possible.
The effie> dashboard displays the most important metrics that show the overall sales status of the company. Any data became available: for each employee, each distribution network, each retail chain, each type of product, at any time
Aleksandr National Director of the Group of Companies Snack Production
One of the benefits of effie> is its dynamic reporting system. We got a unique tool that allows us to quickly make management decisions and control the work of mobile employees
Aleksandr National Director of the Group of Companies Snack Production
Our aspiration is the highest and best level of task fulfillment, but sometimes this is not enough for sales. The effie> service allows you to prevent risks that directly affect the growth of product sales
Taras Skorupskiy the Head of Marketing and Business Development Office TM KABANOSY
Using effie> we were able to digitize our agreements and visualization goals in retail, broadcast it to mobile teams, consolidate real information and use it in analytics.
Yevheniy Liubimov the Head of the Business Transformation Department PepsiCo
Improving the quality of work in retail chains, data purity and completeness of reports are our pride. This is the best argument that enhances customer loyalty, and an undeniable advantage when communicating with potential customers. Thanks effie>
As a result of introducing effie> we gained confidence in tomorrow. Sales growth in the first month of putting the program into operation amounted to 126%, and this encourages us
Illarion Bezerku Business Processes Engineer, Department of Modern Trade Bon Boisson Beverages
Having tested effie>, we realized that we got a high-tech tool to control our merchandisers, as well as prices and assortment in retail chain, shelf shares, etc. It is enough to download the software on the tablet and send the merchandiser along the route
Frankly, I did not see any other system, except effie>, which allowed me to get to a particular store and ask a specific question to a particular merchandiser or a specific KAM, or send a request to the network to find out the reason
Vladimir Filonenko the Head of Trade Marketing Department KOMO Ukraine
With effie> you can take any problem that the company faces in its activities, and sinking to the right level, within 15 minutes get a list of questions that need to be asked to those people who are responsible for a particular sales channel or chain
Vladimir Filonenko the Head of Trade Marketing Department KOMO Ukraine
effie> merchandise handled all the tasks perfectly. This service was the answer to all our questions. With it, now we can control the attendance and quality of work in retail chains
Irina Kliuchnikova the Regional Leader on Merchandising Project STV
The introduction of effie> allowed us to raise the company’s standard in the “Modern Trade” channel to a new level of management, to harmonize the real actions of mobile employees with their motivation system
Yevheniy Liubimov the Head of the Business Transformation Department PepsiCo
effie> - a high-quality quick response tool that allows you to properly manage sales to achieve great results
Optimization of the work of merchandisers allowed to save an hour of employee’s working time every day, and besides this, the merchandiser did not have to spend non-working time on solving any working issues, because everything is automated
Aleksey Efimenko the Head of Department Savservice
Thanks to the effie> merchandise service, our merchandisers fulfill all the tasks assigned to them. We got a great tool for monitoring the work of mobile workers in the fields and collecting data
effie> helped us to simplify monitoring of our presence in stores and improved understanding of situation in points of sales in different regions. It is very flexible and convenient tool, which is easily adapted to the business needs
Svitlana Mikhno Head of Category&Channel Sales Development Department Nestle
They have become more effective with us:
Add your company
Start a pilot and find out:
  • Where merchandising budgets go - the effectiveness of the field team

  • Percentage of real data in reporting you get from store shelves

  • What is the actual percentage of fulfillment of agreements by networks (share of shelves; faces; POS materials etc.)

  • How clear implementation and control of task execution increases ROI of trade-marketing initiatives and increases sale-out

Evgeny Lyubimov: “Who owns the information, he owns the world’. And there is a serious challenge for us because you can analyze information to the state of “Analysis Paralysis”

Transformation Manager PepsiCo UA Evgeny Lyubimov about the experience of standards management processes automating in the company and what does it give them.

Read the full article
Order a free pilot.
Cancel anytime.
Send request

I confirm that I am familiar with Notice on the order and procedure of personal data protection and I consent to the processing of my personal data

I am not a robot
iso sales@ipland.global
IPLAND 2008-2023 © IT Service Provider
TestThank you for your request!

Our manager will call you as soon as possible. If you sent the request outside of business hours or on a day off, we will contact you in the first half of the next business day. To keep abreast of all updates, subscribe to our newsletter.

By continuing to use this site you consent to the use of cookies in accordance with our Privacy Policy and Cookie Policy