|Planning and fixing a trade marketing strategy|
|Strategy implementation in points of sale and information collecting|
|Analytics based on image recognition by artificial intelligence|
effie> - an IT-service for systematic brand and sales management on store shelves where the first moment of truth takes place: the buyer makes a choice and the product becomes a purchase. Its functionality allows you to manage and control the process of FMCG sales in the VIP chains.
The producer of FMCG goods in effie> can plan all agreements, strategies, and activities for interaction with retail chains. The service automatically creates business processes for field employees, to organize and control implementation agreements and activities. Information that gets into the service (on the implementation of agreements and strategies, the сompetitors' actions, the employees' discipline, about sales) is transformed into visualized multi-level management reports.
All photos can be analyzed by a neural network to check and confirm the real situation on the store shelves.
The chatbot allows the manager, without installing additional applications, to receive any information about the status of agreements and representation in retail chains, set tasks for implementation.
Thus, the manufacturer achieves the maximum level of control over the entire process of managing sales to retail chains. Based on the received information, producer can make effective management decisions and manage sales to national chains, organize the work of its mobile employees or employees of contractors.
The service is based on the methodology for managing processes and achieving the goals of PDCA "Plan-Do-Check-Act" - "planning-action-checking-adjustment". By organizing in effie> a full-cycle process from the creation of a marketing strategy to its implementation and continuous analysis of results with the ability to quickly adjust tactical tasks, the producer continuously improves sales management processes..
Where merchandising budgets go - the effectiveness of the field team
Percentage of real data in reporting you get from store shelves
What is the actual percentage of fulfillment of agreements by networks (share of shelves; faces; POS materials etc.)
How clear implementation and control of task execution increases ROI of trade-marketing initiatives and increases sale-out
Transformation Manager PepsiCo UA Evgeny Lyubimov about the experience of standards management processes automating in the company and what does it give them.