|Flexible business process constructor|
|Step-by-step task execution at the POS|
effie> - an IT service for systematic brand and sales management on store shelves where the first moment of truth takes place: the buyer makes a choice and the product becomes a purchase. Its functionality allows you to manage and control the process of FMCG sales in the VIP chains. With it, you can in real time control the availability and shelf life of a product, the share of a shelf (faces), analyze changes in prices for your own products and competitors' products.
The service allows you to plan and control the route and working day of not only merchandisers, but also supervisors, other employees of the merchandising department. effie> makes it possible to optimize the work of the merchandising department, reduce vehicle mileage and fuel costs.
Increase efficiency today, without capital investment!
For what purpose the well-known cheese manufacturer introduced a new service for managing merchandisers called effie>? Why did the company decide to move away from the usual IT tools and launch the "pilot" of the new product? What characteristics should the "ideal" IT-development have to possess to really help the manufacturer to increase sales in outlets? Answers to these and a number of other issues were voiced by Vladimir Filonenko, Head of the Trade Marketing Department of COMO Ukraine in an interview with TradeMasterUA.