Retail is detail. This rule is well known by the old-timers and trendsetters of the FMCG market. They know for sure that the lack of attention to trading shelf during a merchandiser’s visit to the outlet shall be very quickly reflected in sales reports. New products, new design of packages, new categories appear on the shelves next to your products every day, brands-competitors in any way try to attract a 100% buyers attention to their goods.
Not the fastest, but scrupulous merchandiser can win in this race. An unambiguous answer shall always be made to the question on the most important thing in a merchandiser’s work: layout of the goods and quality work with the trading shelf. This is followed by data collection, residues removal, expiration dates checking. There are many tasks and outlets along the merchandiser’s route to be completed within one working day.
Tasks in hand
It was very important for STV to get a tool that would help to optimize the merchandisers work and monitor their working day in order to use it with maximum efficiency. One of the main requests was speeding receipt of accounting information from the shelf by the office to quickly respond to the situation in the outlets and regulate pricing policy.
The following tasks were set before us:
We always build our relationships with customers on trust, and clients respond to us in the same way. "Whatever happens, our applications are solved quite quickly, and the new functionality is developed as quickly as possible. It's nice to work with such a partner", Irina Klyuchnikova noted.
ABOUT THE STV COMPANY
STV LLC is the official distributor of the "Procter & Gamble" company in the Eastern region of Ukraine. Central office of the company is located in Kharkov, with its branches in Poltava, Kremenchug, Sumy, Chernigov, Cherkassy, Kropivnitsk, Nikolaev and Kherson. Today the company serves a significant part of Ukraine – the territory with the population of 7.5 million people.
ABOUT OUR SERVICES
effie> services are designed for effective interaction "supplier-outlet": effie>sales – IT-service of sales management in traditional retail, effie> merchandise – IT-service of sales management in national networks. The services analytics system allows you to analyze the most important reports.
Pay attention to the main thing and always be where your customer is the invariable elements of the strategies of int...
How Teva has managed to bring innovations in merchandising projects and increase their level of control under quarant...
The beer market is one of the most competitive and technologically advanced in Ukraine; its practices can be useful f...
How the manufacturer has time to “run” to each POS, expand the battery and establish transparent relation...