The beer market is one of the most competitive and technologically advanced in Ukraine; its practices can be useful for other FMCG manufacturers. In order to maintain a leading role on it, its players need, first of all, to manage their sales effectively. One of the market leaders, Persha Privatna Brovarnya (PPB), shares its experience.

Pay attention to the main thing and always be where your customer is the invariable elements of the strategies of international companies. What tools are used in Nestle in Ukraine in order to keep abreast and set trends