Duracell brand recognizability does not exclude the need for maximum attention to all the little things accompanying the products throughout the supply chain, especially at the point of sale, where a buyer makes its final decision to buy. An important role in the choice of goods is played by the army of merchandisers, who ensure the goods laying on shelves and all arrangements observance in sales outlets.

New plans require the use of completely new technologies, designed to meet the needs of distributors and manufacturers. Snack Production company choose effie> merchandise as such technology – an IT-service of sales management in the national networks, developed in close cooperation with the largest distributors.

"OselyaBud" is one of the leaders on the construction market of Ukraine, successfully implemented the IT-service for sales management, – effie> sales. The following results were obtained upon implementation