Retail is detail. This rule is well known by the old-timers and trendsetters of the FMCG market. They know for sure that the lack of attention to trading shelf during a merchandiser’s visit to the outlet shall be very quickly reflected in sales reports. New products, new design of packages, new categories appear on the shelves next to your products every day, brands-competitors in any way try to attract a 100% buyers attention to their goods.

Duracell brand recognizability does not exclude the need for maximum attention to all the little things accompanying the products throughout the supply chain, especially at the point of sale, where a buyer makes its final decision to buy. An important role in the choice of goods is played by the army of merchandisers, who ensure the goods laying on shelves and all arrangements observance in sales outlets.

Duracell brand recognizability does not exclude the need for maximum attention to all the little things accompanying the products throughout the supply chain, especially at the point of sale, where a buyer makes its final decision to buy. An important role in the choice of goods is played by the army of merchandisers, who ensure the goods laying on shelves and all arrangements observance in sales outlets.

New plans require the use of completely new technologies, designed to meet the needs of distributors and manufacturers. Snack Production company choose effie> merchandise as such technology – an IT-service of sales management in the national networks, developed in close cooperation with the largest distributors.

New plans require the use of completely new technologies, designed to meet the needs of distributors and manufacturers. Snack Production company choose effie> merchandise as such technology – an IT-service of sales management in the national networks, developed in close cooperation with the largest distributors.