The main task of every company manager is to make the best use of its resources. Anna Firsova, the director of PROMO SERVICE agency, shares her experience on the effie> services use and results obtained

The main task of every company manager is to make the best use of its resources. Anna Firsova, the director of PROMO SERVICE agency, shares her experience on the effie> service use and results obtained

Retail is detail. This rule is well known by the old-timers and trendsetters of the FMCG market. They know for sure that the lack of attention to trading shelf during a merchandiser’s visit to the outlet shall be very quickly reflected in sales reports. New products, new design of packages, new categories appear on the shelves next to your products every day, brands-competitors in any way try to attract a 100% buyers attention to their goods.

Retail is detail. This rule is well known by the old-timers and trendsetters of the FMCG market. They know for sure that the lack of attention to trading shelf during a merchandiser’s visit to the outlet shall be very quickly reflected in sales reports. New products, new design of packages, new categories appear on the shelves next to your products every day, brands-competitors in any way try to attract a 100% buyers attention to their goods.

Duracell brand recognizability does not exclude the need for maximum attention to all the little things accompanying the products throughout the supply chain, especially at the point of sale, where a buyer makes its final decision to buy. An important role in the choice of goods is played by the army of merchandisers, who ensure the goods laying on shelves and all arrangements observance in sales outlets.