The beer market is one of the most competitive and technologically advanced in Ukraine; its practices can be useful for other FMCG manufacturers. In order to maintain a leading role on it, its players need, first of all, to manage their sales effectively. One of the market leaders, Persha Privatna Brovarnya (PPB), shares its experience.
How the manufacturer has time to “run” to each POS, expand the battery and establish transparent relations with distribution partners, - Sergey Neforosov, Head of the Audit Department, Alkolayn LLC, TM Bolgrad, tells in details about the experience of transforming sales management.
Over the years, the FMCG market has gained great expertise in working with networks, and today it is clear that it can be useful for other markets. Managing your brands with the help of smart analytics and monitoring compliance with agreements by networks is relevant, including for the electronics market.