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1097

Одну из важнейших ролей в продвижении продуктов и повышении продаж играют промо-акции. Как можно эффективно их анализировать? Как понять, правильно ли выставлены цены в супермаркете? Насколько сети cоблюдают договоренности по акциям? Ответ на эти вопросы дает отчет "Анализ информации по акциям".

 

 

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1134

В пятницу, 14 июля 2017 г., был обновлен функционал сервисов effie>. Основные изменения позволяют ускорить работу мерчандайзеров и торговых представителей в торговых точках, а также повысить чистоту аналитических данных:

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815

Retail is detail. This rule is well known by the old-timers and trendsetters of the FMCG market. They know for sure that the lack of attention to trading shelf during a merchandiser’s visit to the outlet shall be very quickly reflected in sales reports. New products, new design of packages, new categories appear on the shelves next to your products every day, brands-competitors in any way try to attract a 100% buyers attention to their goods.

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1241

Retail is detail. This rule is well known by the old-timers and trendsetters of the FMCG market. They know for sure that the lack of attention to trading shelf during a merchandiser’s visit to the outlet shall be very quickly reflected in sales reports. New products, new design of packages, new categories appear on the shelves next to your products every day, brands-competitors in any way try to attract a 100% buyers attention to their goods.

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3158

Duracell brand recognizability does not exclude the need for maximum attention to all the little things accompanying the products throughout the supply chain, especially at the point of sale, where a buyer makes its final decision to buy. An important role in the choice of goods is played by the army of merchandisers, who ensure the goods laying on shelves and all arrangements observance in sales outlets.

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